英文文献：Valorising Sustainable Consumption: Empirical Findings From Fairtrade Towns-可持续消费的价值评估:来自公平贸易城镇的实证结果
英文文献作者：Anthony Samuel
英文文献摘要：
This paper presents unique empirical insights into the marketing dynamics of the Fairtrade Towns Movement in the United Kingdom and specifically addresses the emergence of the movement’s ability to valorise sustainable consumption. From a comprehensive ethnographical application of grounded theory it theorises that the Fairtrade Towns Movement has generated a successful place based marketing dynamic that has valorised sustainable consumption. It explores Fairtrade Towns’ complex constructions, applications, functions and symbolic references to ‘validity’, building a conceptual overview of its purpose, relevance and application to valorising sustainable consumption. It argues that validity has played a key role in a number of ways that have transpired into aiding the mainstream success of Fair Trade marketing and the Fairtrade Towns Movement. Validity is presented in two distinct ways. Firstly validity is theorised as a condition that arises from symbolic associations with the products and processes of Fair Trade. Here several points of reference are used to theorise the importance of The Fairtrade Foundation, Fair Trade products and western consumers who’s symbolic significance are all recognised for their ability to valorise the marketing functions of a Fairtrade Town and sustainable consumption. Secondly validity is theorised as an outcome of symbolic interaction between individuals, organisation and places. The paper presents empirically evidence to suggest that individuals and organisations have gifted Fairtrade Towns with their social, intellectual and physical capital which has subsequently been developed into a marketing dynamic that is proven capable of valorising sustainable consumption.

本文对英国公平贸易城镇运动的市场营销动态提出了独特的经验见解，并特别指出了该运动为可持续消费valorise能力的出现。通过对扎根理论的综合人种学应用，它认为公平贸易城镇运动产生了一种成功的基于地点的营销动态，从而使可持续消费变得稳定。它探索了公平贸易城镇的复杂结构、应用、功能和“有效性”的象征意义，建立了其目的、相关性和可持续消费价值评估应用的概念概述。它认为，有效性在许多方面发挥了关键作用，帮助了公平贸易营销和公平贸易城镇运动的主流成功。有效性以两种不同的方式呈现。首先，合法性被理论化为一个条件，它产生于与公平贸易的产品和过程的象征联系。这里的几个参考点被用来理论公平贸易基金会的重要性，公平贸易产品和西方消费者的象征意义都被认可，因为他们的能力valorise的营销功能的公平贸易城镇和可持续消费。其次，有效性被理论化为个体、组织和场所之间象征性互动的结果。本文提出的实证证据表明，个人和组织将他们的社会、智力和物质资本赠予了公平贸易城镇，这些资本随后发展成为一种被证明有能力为可持续消费定价的营销动态。