Leverage big data insights to improve customer experiences and insure business successManyof today's businesses find themselves caught in a snarl of internaldata, paralyzed by internal silos, and executing antiquated marketingapproaches. As a result, consumers are losing patience, shareholdersare clamoring for growth and differentiation, and marketers are leftstruggling to untangle the massive mess. Big Data Marketingprovides a strategic road map for executives who want to clear thechaos and start driving competitive advantage and top line growth.Using real-world examples, non-technical language, additionaldownloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

• Explains how marketers can use data to learn what they need to know
• Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
• Provides a five-step approach in the journey to a more data-driven marketing organization
• AuthorLisa Arthur, the Chief Marketing Officer for Teradata Applications, theleader in integrated marketing software, meets with thousands of CMOsand marketing professionals annually through public speaking and events
  

Big Data Marketingreveals patterns in your customers' behavior and proven ways to elevatecustomer experiences. Leverage these insights to insure your business'ssuccess.



Hardcover: 208 pages
Publisher: Wiley; 1 edition (October 7, 2013)
Language: English
ISBN-10: 1118733894
ISBN-13: 978-1118733899
Product Dimensions:         9.3 x 6.2 x 0.8 inches
Shipping Weight: 13.4 ounces                                                                                    
http://www.amazon.com/Big-Data-Marketing-Customers-Effectively/dp/1118733894/ref=sr_1_1?ie=UTF8&qid=1402575795&sr=8-1&keywords=Big+Data+Marketing%3A+Engage+Your+Customers+More+Effectively+and+Drive+Value