【作者(必填)】George S. Day, Allan D. Shocker and Rajendra K. Srivastava

【文题(必填)】 Customer-Oriented Approaches to ldentifying Product- Markets

【年份(必填)】Journal of Marketing Vol. 43, No. 4 (Autumn, 1979),

【全文链接或数据库名称(选填)】http://www.jstor.org/discover/10.2307/1250266?uid=3737800&uid=2&uid=4&sid=21104301119473