[size=1.25em]Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Informationhttp://www.amazon.cn/Absolute-Value-What-Really-Influences-Customers-in-the-Age-of-Perfect-Information-Simonson-Itamar/dp/0062215671/ref=sr_1_5?s=books&ie=UTF8&qid=1404279341&sr=1-5&keywords=Absolute+Value