谢谢楼主

[此贴子已经被作者于2008-5-6 22:00:46编辑过]

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价格是错误的——是啥让价格看起来公平？

如何理解价格是否公平？这本书深入浅出的用大量事例讲述产品以及服务如何定价，才能让价格有足够的吸引力。

下面是本书的目录：

Part I: Background
Chapter 1: Introduction: “Play fair or I quit!” 3
Chapter 2: History: “A ‘just’ price is not God-given!” 13
Part II: Model
Chapter 3: Model: “Now I’m not just annoyed,I’m furious!” 23
Chapter 4: Norms: “That’s wrong, and we all know it!” 31
Chapter 5: Emotions: “You’re not being fair andI hate you!” 41
Chapter 6: Expectations: “That price is a rip-off!” 47
Chapter 7: Outcomes: “You should getwhat you pay for!” 55
Chapter 8: Attributions: “The seller is to blame!” 65
Chapter 9: Process: “Ya gotta play by the rules!” 73
Chapter 10: Punishment: “Revenge is sweet!” 85
Chapter 11: Power: “Beware a customer wronged!” 93
Chapter 12: Trust: “Fair price? I doubt it!” 101
Part III: Applications
Chapter 13: Modifications: “Sorry! The ruleshave changed!” 111
Chapter 14: Tipping: “Just don’t stiff the waiter!” 119
Chapter 15: Discrimination: “It’s unfair to chargeme more than others!” 125
Chapter 16: Negotiations: “Split the difference.That’s fair!” 133
Chapter 17: Taxes: “Paying taxes is asAmerican as disliking taxes” 145
Chapter 18: Culture: “But I never ordered any bread!” 155
Chapter 19: Practices: “So how is a companysupposed to price fairly?” 165

[此贴子已经被作者于2008-5-6 19:39:42编辑过]

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