Investment Euphoria & Money Madness

AMACOM | 2000 | ISBN: 0814405762 | Pages: 250 | PDF | 1.44 MB

Investment Euphoria and Money Madness is must reading for anyone seeking to become even bigger winners in today's fast-paced financial markets. Written specifically for brokers, money managers, and sophisticated investors, Gunn provides a compelling view of human behavior in a money environment. Because money has a way of stirring emotions and clouding good judgment, it can change the way people behave. Through self-understanding (and understanding client behavior), money managers will learn the keys to dealing with clients and to provide better financial performance.