【作者(必填)】 Khim-Yong Goh
School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore gohky@comp.nus.edu.sg, Cheng-Suang Heng
School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore hengcs@comp.nus.edu.sg, Zhijie Lin
School of Business, Nanjing University, Nanjing 210093, People's Republic of China; and School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore
mailtozjlin@gmail.com,
Page Range: 88 - 107
【文题(必填)】Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
【年份(必填)】2013