Table of Contents
Introduction . 1
About This Book......................................................................... 1
Foolish Assumptions.................................................................. 2
Icons Used in This Book............................................................. 2
Beyond the Book......................................................................... 2
Where to Go from Here.............................................................. 3
Chapter 1: Understanding Predictive Analytics . 5
Taking a Look at Predictive Analytics...................................... 6
Why Predictive Analytics Is Different....................................... 7
Predictive Analytics Users: Traditional versus New.............. 8
The Changing Role of the Analyst........................................... 10
Chapter 2: Making Use of Predictive
Analytics in Business . 11
Getting Business Value from Predictive Analytics............... 12
Improving Business with Predictive Analytics..................... 14
Making Predictive Analytics More Practical......................... 17
Chapter 3: Getting Started with Predictive Analytics. 21
How to Get Started with Predictive Analytics....................... 22
Performing Predictive Analytics............................................. 22
Understanding the predictive analytics
process........ 23
Incorporating predictive procedures
to
perform analysis......................................................... 25
Defining a Predictive Model..................................................... 26
Chapter 4: Using Predictive Analytics Tools. 29
Categorizing Predictive Analytics........................................... 29
What to Look for in Predictive Analytics Tools.................... 31
Providing predictive analytics horsepower................ 32
Easy integration with key data sources....................... 33
Driven via a friendly and intuitive interface................ 33
Chapter 5: Ten Things to Consider with Predictive Analytics. 39
Integrating Predictive Analytics with Big Data..................... 39
Embracing Social Media Input................................................. 40
Accessing and Integrating Data from Multiple Sources....... 40
Looking to the Cloud................................................................ 41
Finding Customers through Spatial Analysis........................ 41
Making Agility Your Strength.................................................. 42
Leveraging Your Business Analyst......................................... 42
Enabling Decisions Anytime, Anywhere................................ 43
Seeing What’s Behind the Curtain.......................................... 43
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