About This Book......................................................................... 1

Foolish Assumptions.................................................................. 2

How This Book Is Organized..................................................... 2

Icons Used in This Book............................................................. 3

Where to Go from Here.............................................................. 4

What Big Data Is.......................................................................... 5

How Data Is Changing................................................................. 6

Shift in Processing Due to Big Data.......................................... 8

Big Data Is Everywhere.............................................................. 9

Changing Focus with Big Data................................................. 11

The Role of the Data Analyst................................................... 12

Implementing Big Data Analytics within

an Organization Using Alteryx............................................. 13

Blending Data from Multiple Sources..................................... 14

Looking at Alteryx Designer Desktop..................................... 15

Focus on Context, Not Just Integration.................................. 17

Combining Big Data with Spatial Data.................................... 18

Leveraging External Data Provider Resources...................... 19

Why Do Predictive Analytics on Big Data?............................ 21

Moving Predictive Analytics to the Front Lines.................... 23

Gaining Real Business Value from Predictive Analysis........ 24

Putting Big Data in the Hands of Those Who Need It........... 26

Humanizing Data Design Principles........................................ 27

Humanizing Big Data Analytics Workflow............................. 28

Considering Consumerization of Big Data Analytics............ 31

Getting an Alteryx Analytics Gallery Overview..................... 32

Publishing Data and Analytics to Cloud Service................... 33

Focusing on Consuming Applications.................................... 34

The Best Platform for Strategic Analytics............................. 35