【作者(必填)】Yakov Bart, Andrew T. Stephen, and Miklos Sarvary

【文题(必填)】Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

【年份(必填)】Journal of Marketing Research: June 2014, Vol. 51, No. 3, pp. 270-285.

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmr.13.0503,
                                                  doi: http://dx.doi.org/10.1509/jmr.13.0503