【作者(必填)】
Phillips,Lynn W.;Chang,Dae R.;Buzzell,Robert D.
【文题(必填)】
Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses
【年份(必填)】Journal of Marketing
Vol. 47, No. 2 (Spring, 1983), pp. 26-43
【全文链接或数据库名称(选填)】
http://www.jstor.org/discover/10 ... ;sid=21104064902461