[文献1]

题名：The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness:A Test of Competing Explanations

作者：MacKenzie，Scott B，Richard J.Lutz and George E. Belch.

期刊全称或缩写：Journal of Marketing Research

年份，卷（期），起止页码： 1986

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[文献2]

题名：Questioning the Value of Realism:Young Adults’ Processing of Messages in

Alcohol-Relaled Public service Announcements and Advertising

作者：Julie LAndsager，Erica weintraub Austin and Bruce E.Pinkleton

期刊全称或缩写：Journal of Communication

年份，卷（期），起止页码：March 2001,P121~142

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[文献3]

题名：Associations Between  Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public service Announcements

作者：Susan E. Morgan，PhiliP Palmgreen，Michael T. StePhenson，et al

期刊全称或缩写：Journal of Communication

年份，卷（期），起止页码：September2003，P512~526

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[文献4]

题名：Perceived Message Sensation Value and the Dimensions and Validation of a PMSV Scale

作者：PhiliP Palmgreen，Michael T. StePhenson，MaureenW. Everett，et al

期刊全称或缩写：Health Communication

年份，卷（期），起止页码：14(4)，P403~428

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