本文是Avi Goldfarb等12位行为经济学领域学者于2012年合作撰写的，发表于《Marketing Letters》。文章基于大量文献梳理行为经济学效用函数构建和非均衡建模模式。


行为经济学的研究着重消费者决策，相对的对于管理者行为决策的研究较少，本书也呼吁对管理者行为进行模型，实验和应用领域的创新。



This paper reviews the literature that applies behavioral economic models to managerial decisions. It
organizes the literature into research that focuses on alternative utility functions and research that focuses
on non-equilibrium models. Generally, behavioral models have seen less application to manager decisions
than to consumer decisions and therefore there are many opportunities to develop new theoretical models,
new laboratory experiments, and new field applications. The application of these models to field data is
particularly underdeveloped.






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