Principles of Marketing, 15th edition by Philip Kotler, Gary Armstrong

English | 2013 | ISBN: 0273786997 | ISBN-13: 9780273786993 | 715 pages | PDF | 38,5 MB

For Principles of Marketing courses using a comprehensive text.
Learn how to create value and gain loyal customers.


To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.