1.The development and application of a test instrument for relationship marketing orientation within Australian business.
【作者】Callaghan,M
【来源】 Unpublished Bachelor dissertation.
【年份】 1993
2. The theoretical development of dimensions of relationship marketing orientation.
【作者】Callaghan,M. McPhail, J. Yau, O.H.M.
【来源】Conference paper presented ai Asia Pacific Business in the year 2000
【年份】 1994
3. Dimensions of relationship marketing orientation: an empirical exposition.
【作者】Callaghan,M. McPhail, J. Yau, O.H.M.
【来源】Proceedings of the Seventh Biannual World Marketing Congress Vol. VII-II,Melbourne, July, pp. 10-65.
【年份】 1995
[此贴子已经被作者于2008-6-8 15:24:35编辑过]
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