“...by focusing on the seven deadly sins, Mr. Fertig has provided a checklist of what not to do when it comes to investing. And anything that may keep you from losing money is a good thing indeed.”

-New York Times

Humberto Cruz, nationally syndicated personal finance columnist: "Fertig does a pretty thorough and entertaining job of identifying and illustrating typical investor mistakes and suggesting ways to avoid them...I particularly recommend the book to anybody who thinks picking stocks is child's play or who feels tempted to chase after the next investment fad."

“...Mr. Fertig has provided a checklist of what not to do when it comes to investing... a good thing indeed.”

-New York Times