Kotler-Marketing_Management  PDF格式

Marketing
Management,
Millenium Edition

Philip Kotler

Custom Edition for
University of Phoenix

Excerpts taken from:
A Framework for Marketing Management,
by Philip Kotler
Copyright ? 2001by Prentice-Hall, Inc.
A Pearson Education Company
Upper Saddle River, New Jersey  07458
Marketing Management Millenium Edition, Tenth Edition,
by Philip Kotler
Copyright ? 2000 by Prentice-Hall, Inc.
All rights reserved.  No part of this book may be reproduced, in any form or by any
means, without permission in writing from the publisher.
Compilation Copyright ? 2002 by Pearson Custom Publishing.
This copyright covers material written expressly for this volume by the editor/s as
well as the compilation itself. It does not cover the individual selections herein that
first appeared elsewhere. Permission to reprint these has been obtained by Pearson
Custom Publishing for this edition only. Further reproduction by any means, electron-
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This special edition published in cooperation with Pearson Custom Publishing
Printed in the United States of America