【作者(必填)】René Algesheimer,Utpal M. Dholakia,Andreas Herrmann

【文题(必填)】The Social Influence of Brand Community: Evidence from European Car Clubs

【年份(必填)】 Journal of Marketing: July 2005, Vol. 69, No. 3, pp. 19-34.

【全文链接或数据库名称(选填)】AMA Journals - The Social Influence of Brand Community: Evidence from European Car Clubs
http://journals.ama.org/doi/abs/10.1509/jmkg.69.3.19.66363