题号：1

题名：Customer value: The next source for competitive advantage

作者：RB Woodruff

期刊：Journal of the Academy of Marketing Science

年卷页：Volume 25, Number 2 / 1997年3月

电子链接：http://www.springerlink.com/content/387342265x0422lq/fulltext.pdf

 

题号：2

题名：Reflections on gaining competitive advantage through customer value

作者：A Parasuraman

期刊：Journal of the Academy of Marketing Science

年卷页：Volume 25, Number 2 / 1997年3月

电子链接：http://www.springerlink.com/content/t5776l2219408416/fulltext.pdf

 

题号：3

题名：Developing a customer value-based theory of the firm

作者：SF Slater

期刊：Journal of the Academy of Marketing Science

年卷页：Volume 25, Number 2 / 1997年3月

电子链接：http://www.springerlink.com/content/bg5036v46592r750/fulltext.pdf

 

题号：4

题名：Intelligence Generation and Superior Customer Value

作者：SF Slater, JC Narver

期刊：Journal of the Academy of Marketing Science

年卷页：Vol. 28, No. 1, 120-127 (2000)

电子链接：http://jam.sagepub.com/cgi/reprint/28/1/120

 

 

 

 

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