The Generalized Multinomial Logit Model: Accounting for Scale and

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【作者(必填)】Denzil G. FiebigSchool of Economics, University of New South Wales, Sydney, New South Wales 2052, Australia
d.fiebig@unsw.edu.au,
Michael P. Keane
University of Technology Sydney, Sydney, New South Wales 2007; and Arizona State University, Tempe, Arizona 85287
michael.keane@uts.edu.au,
Jordan Louviere
School of Marketing, Centre for the Study of Choice, University of Technology Sydney, Sydney, New South Wales 2007, Australia
jordan.louviere@uts.edu.au,
Nada Wasi
School of Finance and Economics, Centre for the Study of Choice, University of Technology Sydney, Sydney, New South Wales 2007, Australia
nada.wasi@uts.edu.au,

【文题(必填)】The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
【年份(必填)】2012

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/mksc.1090.0508