<p><img alt="" src="http://pixhost.eu/avaxhome/avaxhome/2008-06-28/applied.jpg" border="0"/></p><p> </p><p>Cambridge University Press </p><p> 2005-08-29 | ISBN: 0521844266 | 742 pages | </p><p> </p><p>In recent years, there has been growing interest in the development and application of quantitative statistical methods to study choices made by individuals. This primer provides an introduction to the main techniques of choice analysis and also includes details on data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website offers practice data sets and software to apply modeling and data skills presented in the book.</p><p>This book is massive, and hence the term "primer" may be a little misleading. But if you really want to understand how to model choice data for a range of models, the book is outstanding. Other books focus more on the econometrics of the models, which are pivotal to know. But this book builds upon that by walking you through a series of increasingly-complex models, allowing you to understand why you need to perform particular modeling tasks.</p><p><a href="http://www.amazon.com/Applied-Choice-Analysis-David-http://www.amazon.com/Applied-Ch ... nsher/dp/0521605776