Preface ix
Acknowledgments xv
Introduction xvii
1. The Intellectual Revolution 1
2. Transforming the Thinking Process 17
3. Structuring the Process of Strategy Formulation 37
4. Desired Outcomes: Redefining the Concept of ‘‘Requirements’’ 55
5. Defining the Desired Competitive Position 79
6. Integrating Structure and Information into a Process for Strategy
Formulation 99
7. Engaging in the Intellectual Revolution 117
8. Case Studies and Evaluations 133
9. Executing Concepts of Strategy 143
Appendixes
A. Capturing and Prioritizing Desired Outcomes 163
B. Prioritizing Predictive Metrics 173
C. Using Predictive Metrics 177
viii Contents
Glossary 189
Bibliography 197
Index 199