Abstract

With the development of International Island, leisure farming tourism has become an important part of Hainan tourism industry and a new solution to   the Three Rural Issues. Then how to develop leisure farming industry has become a hot topic. From searching the literature, there is little research about Hainan Leisure Farming. Through Field Survey of Taiwan Leisure farming, with the Comparison analysis, 4P analysis and SOWT analysis, I get the conclusion that Hainan Leisure farming can get some improvement in planning, investment, talents training and sustainable development. And I will write my assay from six parts .Firstly, the overview. Secondly, the leisure Farming development situation of Taiwan island .Thirdly, the similarities about leisure Farming development between Taiwan island and Hainan island .Fourthly, the leisure Farming development situation of Hainan island. Fifthly, the enlightenment of leisure Farming development which Hainan Island can get from the Taiwan island. Sixthly, the conclusion.

Key words: International tourism Island; Three Rural Issues; Leisure farming; Taiwan; Hainan

目   录

一、概述. 1

（一）休闲农业的概念. 1

（二）休闲农业的国内外发展. 2

1.休闲农业在国外的发展. 2

2.休闲农业在国内大陆的发展. 3

二、 台湾岛休闲农业的发展概况. 4

（一）台湾岛休闲农业的兴起与发展. 4

1.学术理论的支持. 4

2.ZF的支持. 4

3.制度的支持. 4

4.辅导机制的支持. 5

5.人才的支持. 5

（二）台湾岛休闲农业的经营和类型. 5

1.教学休闲农场. 5

2.观光休闲养殖区. 6

3.观光果园休闲农场. 6

4.放牧休闲农场. 6

（三）成功案例分析：台湾宜兰县中山休闲农业区的4P分析. 6

三 、海南岛与台湾岛发展休闲农业的相似性. 9

（一）气候相似. 9

（二）地理位置相似. 9

（三）物产相似. 9

（四）生活方式相似. 10

（五）农业资源的相似. 10

四、海南岛休闲农业的发展分析. 12

（一）海南岛休闲农业发展目前状况. 12

（二）海南岛休闲农业发展的SWOT分析. 12

1.优势（strengths）. 12

2.劣势（weaknesses）. 13

3.机遇（opportunities）. 13

4.威胁（threats）. 14

五、海南岛发展休闲农业从台湾岛休闲农业的发展中得到的启示. 15

（一）统一规划，科学布局. 15

（二）提高认识，加大投资. 16

（三）加强培训，培养人才. 16

（四）维持生态，持续发展. 17

六、总结. 18

参考文献. 19

致 谢    20