2007 China Mooncake Market Development Report

Report Highlights:
Mooncakes are Chinese delicacies enjoyed by families as they reunite for the Mid-Autumn festival between mid- to late September each year, followed by a ‘Golden Week’ of National holidays. As the economy grows, sales for mooncakes also increase as families, friends and associates seek out ever more generous gifts during this important festive season. Record sales in CY 2006 of US$ 1.4 billion plus growing hunger for trendy new style mooncakes with
innovative fillings mean there's a niche market for U.S. ingredients. However, the chief challenges are price and ingredient awareness. They need to be combined to maximize taste and profit.

 

[此贴子已经被作者于2008-11-12 16:33:02编辑过]