【作者(必填)】Shwu-Ing Wu; Li-Pang Ho

【文题(必填)】The influence of perceived innovation and brand awareness on purchase intention of innovation product - An example of iPhone

【年份(必填)】Volume 11, Issue 04, August 2014

【全文链接或数据库名称(选填)】http://www.worldscientific.com/doi/abs/10.1142/S0219877014500266