Fundamentals of Corporate Communications

By Richard Dolphin
Publisher: But terw orth-Hein ema nn 2000 | 240 Pages | ISBN: 075064186X | PDF | 11 MB

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.

The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.