【作者(必填)】Allenby, Greg, Neeraj Arora, Chris Diener, Jaehwan Kim, Mike Lotti, Paul Markowitz

【文题(必填)】Distinguishing likelihoods, loss functions,and heterogeneity in the evaluation of marketing models

【年份(必填)】2002

【全文链接或数据库名称(选填)】 Canadian J. Marketing Res