Industry factors to consider include：

1.Demand analysis..ex)How is the global market for the company's products and services growing？

2.Value creation..ex)Where on the supply chain is value created？Is there a productivity learning curve in the industry？

3. Industry life cycle..ex)Is the industry a pioneer accelerating growth, mature,stable or decelerating industry？

4.What is the industry's competitive structure？

5.What is the competitive advantage pursued by each industry participant？