Introduction……………………………………………..….……………………….

Market Structure and Overview………………………………………………….

Factors Increasing Market Size…………………………………………

Market Restraints………………………………………………………….

Dynamic Shifts in Pharma Market …..…………………………………

Geographic Overview & Landscaping…………………………………

Trends……………………………………………………………………………..

Long Term Strategies

Long Term Strategies - Forward Integration Model…………………

Long Term Strategies - Targeted Treatment Solutions……………….

Long Term Strategies - Biotech and Genomics………………………

Network Model

Network Model - Outsourcing…………………………………………

Network Model - In-licensing vs. Out-licensing…………………………

Network Model - Product Life Cycle Management……………………

Short Term Strategies

Short Term Strategies - Semi Block Buster Model…………………….

Short Term Strategies - Pre- and Post-patent Based ……………….

Short Term Strategies Against Parallel Trade…………………………

Mergers & Acquisitions………………………………………………………….

Market Forecasting & New Revenue Models………………………………….

The Winning Proposition…………………………………………………………
Benchmarking of the Main Players

By Revenues……………………………………………………….

By Employees………………………......……………………………

Top 20 Drugs by Sales………………………………………………

Top 20 Drugs by Percentage Increase in Sales………………….

By Percentage Growth in Operating Margins…………………….

By Percentage Growth in Revenues…………………………….

By Geographic wise Revenue Growth………………………….

By DTC Spending………………………………………………….

Key SWOT Analysis of Top 10 Companies………………………

Patents Expiring………………………………………………………

Company Profiles

Pfizer Inc…………………………………………………………....

GlaxoSmithKline plc………………………………………………

Merck & Co…………………………………………………………

Aventis………………………………………………………………

Bristol Myers Squibb……………………………………………...

Johnson n Johnson………………………………………………….

AstraZeneca……………………………………………………….

Wyeth…………………………………………………………………

Novartis………………………………………………………………

Eli Lily……………………………………………………………….

Conclusions…………………………………………………………………..