【作者(必填)】Burçak Ertimur, Gokcen Coskuner-Balli

【文题(必填)】Navigating Institutional Logics of Markets: Implications for Strategic Brand Management

【年份(必填)】2015

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jm.13.0218