总共十篇文章:
Marketing Myopia
BMWFilms
Hartmann Luggage Co.
Integrated Marketing Communications
Make your dealers your partners
Note on Consumer Behavior
Note on Product Development
Perceptual Mapping A Manager's Guide
The Birth of the Swatch
The House of Quality
[此贴子已经被作者于2008-9-10 19:24:21编辑过]