总共十篇文章：

Marketing Myopia
BMWFilms
Hartmann Luggage Co.
Integrated Marketing Communications
Make your dealers your partners
Note on Consumer Behavior
Note on Product Development
Perceptual Mapping A Manager's Guide
The Birth of the Swatch
The House of Quality

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[此贴子已经被作者于2008-9-10 19:24:21编辑过]