Market Segmentation:

How to Do It and How to Profit from It, Revised and updated 4th Edition

By: Malcolm McDonald

Publisher: John Wiley & Sons

Pub. Date: December 18, 2012

Print ISBN: 978-1-118-43267-9

Web ISBN: 1-118432-67-3

eISBN: 978-1-118-43275-4

Pages in Print Edition: 512

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