The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.



Hardcover: 243 pages
Publisher: Springer; 2015 edition (January 25, 2015)
Language: English
ISBN-10: 331911414X
ISBN-13: 978-3319114149
Product Dimensions: 9.2 x 6.1 x 0.6 inches
Shipping Weight: 1.2 pounds
http://www.amazon.com/Advanced-Business-Analytics-Fausto-M%C3%A1rquez/dp/331911414X/ref=sr_1_3_twi_1?s=books&ie=UTF8&qid=1424358213&sr=1-3&keywords=Fausto+Pedro+Garc%C3%ADa+M%C3%A1rquez