【作者(必填)】CHUTIJIRAWONG N, KANAWATTANACHAI P

【文题(必填)】The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS)

【年份(必填)】 International Journal of Mobile Communications, 2014, 12(6): 578-602.

【全文链接或数据库名称(选填)】http://dl.acm.org/citation.cfm?id=2673974