1 ANALYSIS PLAN

2 BREAKTHROUGH MODEL

3 COMPETITIVE BENCHMARKING

4 COMPETITIVE POSITIONING

5 CORE COMPETENCTY ANALYSIS

6 CUSTOMER SEGMENTATION

7 EXPERIENCE CURVE 8 FINANCIAL MODELING 9 FIT VS. ATTRACTIVENESS MODEL 10 FIVE FORCES ANALYSIS 11 GANTT CHART 12 GAP ANALYSIS 13 GROWTH SHARE MATRIX 14 INDUSTRY VALUE CHAIN ANALYSIS 15 ISSUE TREE/ISSUE MAP