第一篇：The Network Value of Products来自于《joural of marketing》
时间：May 2013, Vol. 77, No. 3 (May 2013) pp. 1-14


第二篇：Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Rex Yuxing Du, Ye Hu and Sina Damangir
Journal of Marketing Jan 2015, Vol. 79, No. 1 (January 2015) pp. 29-43
Abstract | Full Text | PDF (275 KB)