【2011】How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators

Book 图书名称：How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators
Author 作者：Johanna M. Lockhart
Publisher 出版社：Johanna M. Lockhart
Page 页数：266
Publishing Date 出版时间：Dec, 2010                        
Language 语言：English
Size 大小：2 MB
Format 格式：pdf  文字版
ISBN: 1607097680, 9781607097686
Edition: 第1版     1607097680, 9781607097686

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

== Table of contents ==
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