【作者(必填)】Yao Q, Chen R.

【文题(必填)】Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal

【年份(必填)】

【全文链接或数据库名称(选填)】请好心人帮我下载一篇论文，非常感谢！
Yao Q, Chen R. Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal[J]. Journal of Retailing, 2014, 90(4): 481-492.