这本参考书不错，特别是对看英文著作和写英文论文有帮助。有个朋友说，看看词条就想写点什么文章，好像有点夸张的

This book focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Example entries include:
Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

文件比较大，差不多7M。

[此贴子已经被squarekiss于2008-10-10 10:32:05编辑过]