【作者(必填)】Kai H. Lim, Choon Ling Sia, Matthew K. O. Lee and Izak Benbasat

【文题(必填)】Do I Trust You Online, and If so, Will I Buy? An Empirical Study of Two Trust-Building Strategies
【年份(必填)】Journal of Management Information Systems，Fall, 2006 ，Vol. 23, No. 2 (), pp. 233-266

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