【作者(必填)】Caroline Wiertz;Ko de Ruyter

【文题(必填)】Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities

【年份(必填)】Organization Studies March 2007 vol. 28 no. 3 347-376

【全文链接或数据库名称(选填)】Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities
http://oss.sagepub.com/content/28/3/347.short


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