【2015新书】Fail Fast or Win Big: The Start-Up Plan for Starting Now

Book 图书名称：Fail Fast or Win Big: The Start-Up Plan for Starting Now
Author 作者：Bernhard Schroeder
Publisher 出版社：AMACOM
Page 页数：142
Publishing Date 出版时间：Feb 18, 2015                        
Language 语言：English
Size 大小： 1.5 MB
Format 格式：pdf  文字版
ISBN:  0814434789, 9780814434789
Edition:   第1版  搜索过论坛，没有该文档


Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly. There's no point to building a business in a bubble. Today's entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: create a rapid prototype of their product or service; develop a business model instead of a business plan; test it repeatedly with customers so they can spot failure early; continue to refine the model based on customer interactions; leverage their network and resources in order to run lean. The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

== Table of contents ==
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