【2012】E-Commerce Strategy: Text and Cases

Book 图书名称：E-Commerce Strategy: Text and Cases
Author 作者：    Sanjay Mohapatra
Publisher 出版社： Springer US
Page 页数：262
Publishing Date 出版时间： August 15, 2012                        
Language 语言：English
Size 大小：1 MB
Format 格式：pdf文字版
ISBN: 978-1-4614-4141-0, 978-1-4614-4142-7
Edition:第 版搜索过论坛，没有该文档


E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.

E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

== Table of contents ==
Front Matter....Pages i-xviii
Front Matter....Pages 1-1
Understanding E-Commerce....Pages 3-26
Technologies for E-commerce....Pages 27-43
Web Page Hosting....Pages 45-70
Concepts in E-Commerce....Pages 71-109
Front Matter....Pages 111-111
Understanding E-commerce Product Design Strategy....Pages 113-125
E-commerce and Online Auctions....Pages 127-154
E-Commerce Strategy....Pages 155-171
Channels in E-commerce....Pages 173-188
E-Commerce Portal Design Strategy....Pages 189-219
Future Trend: Social Commerce....Pages 221-242
Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time....Pages 243-254
Back Matter....Pages 255-262


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