【作者(必填)】
David R. Bell, Santiago Gallino and Antonio Moreno
【文题(必填)】
How to Win in an Omnichannel World【年份(必填)】
2014
【全文链接或数据库名称(选填)】http://sloanreview.mit.edu/article/how-to-win-in-an-omnichannel-world/