【作者(必填)】
Joona Keränen (Lappeenranta University of Technology, Lappeenranta, Finland)
Kalle A. Piirainen (Ramboll Consulting, Helsinki, Finland)
Risto T. Salminen (Lappeenranta University of Technology, Lappeenranta, Finland)
【文题(必填)】
Systematic review on B2B branding: research issues and avenues for future research
【年份(必填)】2012
【全文链接或数据库名称(选填)】
http://www.emeraldinsight.com/doi/abs/10.1108/10610421211264892?journalCode=jpbm
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