【作者(必填)】
Philip Kotler (Marketing Department, Kellogg School of Management, Northwestern University, Evanston, Illinois, USA)
Waldemar Pfoertsch (Pforzheim University, Pforzheim, Germany and China Europe International Business School, Shanghai, People's Republic of China)
【文题(必填)】
Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies
【年份(必填)】2007
【全文链接或数据库名称(选填)】
http://www.emeraldinsight.com/doi/abs/10.1108/08858620710780118
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