【作者(必填)】Kanitz, Christopher; Burmann, Christoph

【文题(必填)】The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.)

【年份(必填)】2012

【全文链接或数据库名称(选填)】http://www.ingentaconnect.com/content/westburn/tmr/2012/00000012/00000003/art00007