【2014】Lean Customer Development: Building Products Your Customers Will Buy

Book 图书名称： Lean Customer Development: Building Products Your Customers Will Buy
Author 作者：    Cindy Alvarez
Publisher 出版社： O'Reilly Media
Page 页数： 240
Publishing Date 出版时间： Jun 8, 2014                        
Language 语言： English
Size 大小： 3.2 MB
Format 格式： pdf 文字版
ISBN: 1449356354, 9781449356354
Edition: 第1版 搜索过论坛，没有该文档


How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer’s behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products


== Table of contents ==
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