【2015新书】 Mapping Experiences: Aligning for Business Value  

Book 图书名称： Mapping Experiences: Aligning for Business Value
Author 作者：     James Kalbach
Publisher 出版社： O'Reilly Media
Page 页数： 250
Publishing Date 出版时间： Nov 25, 2015                        
Language 语言：English
Size 大小： 5 MB
Format 格式： pdf 文字版
ISBN: 1491923539, 9781491923535
Edition: 第1版 搜索过论坛，没有该文档


If you want to create products and services that provide real value, you should first identify touchpoints—areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you’ll learn how to turn customer observations into actionable insight for product design.

Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams—a class of deliverable also known as experience mapping—using several examples. You’ll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals.

Using alignment diagrams, you’ll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.

== Table of contents ==
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