【2013】Leveraging Brands in Sport Business

Book 图书名称： Leveraging Brands in Sport Business
Author 作者： Mark P. Pritchard, Jeffrey L. Stinson
Publisher 出版社： Routledge
Page 页数： 262
Publishing Date 出版时间： 0Aug 7, 2013                         
Language 语言： English
Size 大小： 2 MB
Format 格式： pdf 文字版
ISBN: 0415534844, 9780415534840
Edition: 第1版 搜索过论坛，没有该文档


This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

== Table of contents ==
n/a


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